By: Dr. Cooper, The Pharmacist – Dr. Tremain Cooper, LLC.
If healthcare professionals are completely real, we should be able to state the fact that no one really pays attention to the appropriateness of a patients medication regimen. We pay more attention to the process of getting them a medication. In large part, it’s due to the prescription drug being viewed as a commodity; also an easy way to claim care for a patient. The real impact shows up in the perception of the patient about medication. Wherefore, patient behaviors, medication adherence, and healthy outcomes are a direct reflection of a patient’s perception about medication. Also, far too many patients make decisions about their health based solely on the dollar amount. What should be done to shift the perception of the prescription drug from a commercialized product to a pharmacy procedure necessary for healthy outcomes? It will be through the time and effort dedicated to finding the best drug for the patient and patient’s lifestyle. Once a patient experiences the extent to which a medication has been selected, then their perceptions begin to shift. The impact on patient behaviors, medication adherence, and healthy outcomes will be paramount. Below I give 5 ways we can begin to shift the perception of medication into a pharmacy procedure necessary for healthy outcomes.